Nuvr manages ₹1,200 crore in ecommerce sales for consumer brands

Bengaluru-based startup Nuvr says it now manages more than ₹1,200 crore in annual online sales for consumer brands, marking a sharp expansion from the roughly ₹125 crore it handled during its first year.

The figure, which Nuvr calls revenue under management (RUM), represents sales generated by its partner brands rather than revenue earned by the company itself. Nuvr says it crossed $1 million in revenue in FY26 and expects to approximately double that figure in FY27.

The company was founded by Pulkit Chhabra, who initially planned to build software for ecommerce analytics. That strategy changed after discussions with consumer-brand founders convinced him that businesses needed not only data but also teams capable of interpreting it and acting on it.

From ecommerce software to business operations

Nuvr began by working more closely with the day-to-day online operations of consumer companies. Its responsibilities can include pricing, advertising, inventory planning, product catalogues, supply chains and relationships with ecommerce and quick-commerce platforms.

The company’s first major brand partnership was with tissue and hygiene products maker Origami. Nuvr says its work with the company helped double Origami’s online business within the first year. Chhabra says Origami’s monthly online revenue run rate is now nearly 10 times its level when the partnership started about three and a half years ago.

Nuvr now works with brands including Origami, Medimix, Nilon’s and CLEAR.

Rather than operating solely as a marketing or advertising agency, Nuvr says it takes responsibility for much of a partner’s online profit-and-loss operations. Its compensation includes a management fee and a performance-linked component tied to revenue outcomes.

The company says much of its customer acquisition has come through referrals and word of mouth. It currently has about 65 employees, with around 35 to 40 in Bengaluru, approximately 20 in Kolkata and the remainder working remotely.

Nuvr OS tracks ecommerce at a granular level

Nuvr has also developed an internal technology platform called Nuvr OS. The system tracks factors including prices, inventory availability, competitor activity and marketing performance across ecommerce businesses.

The company treats the same product differently depending on where and how it is sold. For example, a product available through Blinkit in one part of Bengaluru can be monitored as a separate business unit from the same product sold through another platform or location.

Nuvr says its system can identify changes such as a competitor lowering its price or running out of stock and flag them for its teams. Human employees remain involved when decisions require judgement.

The company says the objective is not simply to increase sales, since additional advertising or price reductions also need to be assessed against margins.

Nuvr OS was developed in-house and is described by the company as an AI-powered operating system using data from the ecommerce businesses it manages. It is primarily used internally and by existing customers, although Nuvr has started offering the technology selectively as a SaaS product.

Expansion beyond India

Nuvr operates in a market that also includes companies such as Upriver and Assiduus Global, which provide services spanning areas such as marketplace management, advertising, inventory planning and cross-border ecommerce.

Nuvr says its model differs in part because it takes on day-to-day operating responsibilities and links a portion of its fees to business outcomes. Chhabra also acknowledges that serving multiple competing brands in concentrated consumer categories can create limits around potential conflicts.

The company has begun testing its model internationally. Nuvr has a pilot customer in the United States whose Amazon business it manages end to end, and it plans to initially focus its international expansion on the US and the Middle East.

Its overseas strategy could also require changes to how the company operates. In India, Nuvr generally manages ecommerce businesses without owning or physically moving inventory. For international markets, it is considering whether holding stock could provide greater operational control, although that would also make the business more capital intensive.

Chhabra says Nuvr does not intend to raise external funding during the current financial year. If the company seeks investment later, he says he would prefer a strategic investor rather than a conventional venture-capital round.

Nuvr is targeting RUM of approximately ₹1,800 crore by the end of FY27. Chhabra also says he expects the company's annual revenue to exceed ₹100 crore within the next three years.

The longer-term plan is to build a global digital-commerce company from India by combining its operating capabilities with its technology platform. Chhabra has also identified a future public listing as an ambition for the company.